Tag Archives: marketing

How to Market Your Online Event

The majority of marketers plan to increase spending on online, virtual and hybrid events. Yet, most meeting and marketing professionals still employ the “If We Build It, they Will Come” approach to promoting these new meeting formats. Simply hosting a hybrid or virtual conference doesn’t guarantee people will show up. Erica St. Angel will share tricks, real-life samples and implementable ideas for marketing online events.
Presenter: Erica St. Angel, Vice President of Marketing for Sonic Foundry
Moderator: Sean Brown, Vice President of Sonic Foundry
Register now for the live webcast | Tuesday, April 24 at 1:00 p.m. Central 
via Sonic Foundry Live Webinars: ‘Are All Classroom Capture Systems the Same?’ … — MADISON, Wis., April 20, 2012 /PRNewswire/ —.

How Higher Education Uses Social Media [INFOGRAPHIC]

Via Mashable
Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results. SEE ALSO: 5 Free Homework Management Tools for the Digital Student The infographic below takes a look at how schools have fared with social media over the last few years — what platforms are best, where they’ve succeeded, and the challenges that lay ahead. Does your alma mater use social media effectively in the classroom and in the recruitment office? Share your social ed story in the comments. Infographic by onlineuniversities.com . Image courtesy of iStockphoto , YinYang More About: college , education , infographics , Social Media For more Social Media coverage: Follow Mashable Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad
How Higher Education Uses Social Media [INFOGRAPHIC]

Colleges stumble on to the Twitter scene

Via The Guardian:
Further education colleges are starting to catch on to social messaging. Sort of Are you a member of the Twitterati? You’ve heard of MySpace and you’re probably a whiz when it comes to Facebook, but it seems that we should be all of “a-Twitter” now. Twitter is the website on which users post statements called “tweets”, which can have up to 140 characters. More than 300,000 tweets are already sent every day in the UK. The actor Stephen Fry is one famous exponent, and MPs have jumped on the bandwagon too. Jim Knight, the schools minister, is a regular tweeter, whose recent posts range from the inane “realised I never had that pancake yesterday – does that mean I can ignore Lent?” to the more waspish “wondering for how much longer we’ll have to listen to Michael Gove”. The further education minister, Siôn Simon, has just started tweeting and the higher education minister, David Lammy, even appeared on the BBC’s One Show extolling Twitter’s virtues. Now even a few further education colleges have caught on. Sort of. When it comes to writing succinctly, we further education sorts do struggle. We’re used to using eight words when one would do, and flabby paragraphs with 50-word sentences. And we do love our jargon. Twitter pioneers include Deeside College, Havering College, Regents College, Sunderland College and my own college, Cornwall. Breaking news News of the Chinese earthquake last year broke on Twitter, as did the first images of the US Airways plane that had to crash-land in New York’s Hudson river and last week’s crash at Schipol airport near Amsterdam
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Colleges stumble on to the Twitter scene