An online degree-granting institution called World Education University, set to open this fall, plans to try an advertiser-driven model to support its free content.
“Any Silicon Valley start-up will tell you that if you can drive enough eyeballs to your Web site, you can find ways to leverage that and monetize it,” said Scott Hines, the university’s chief executive. “We’re very transparent to students. They understand that their education is being underwritten generally through advertisers.”
Advertisers will pay for students to answer survey questions related to their products. For example, students may be asked a question like “Are you a runner?” when they log into the learning-management system. If a student checks “yes,” he or she will thereafter see ads for a certain brand of running shoes on the home page.
So do you think this will work? Will they generate enough income? Do you allow advertising on your LMS? Tell us in the comments
Full Text: At New Online University, Advertisers Will Underwrite Free Degrees – Wired Campus – The Chronicle of Higher Education.
Putting Personality into Online Teaching . By Michael Keathley.
This post is a bit embarrassing for me as it involves a bit of confession. About 12 years ago when I was forced to add online courses to the English, humanities, and foreign language departments I chaired, one of my first thoughts was vain and self-absorbed. Perhaps like many instructors who evolved their teaching artistry in an era where the “sage on the stage” turned into the coach on the side, I truly believed my students needed to be motivated and inspired by the dynamism and energy I brought to our learning team face-to-face (F2F). I wondered: How can I do this in a virtual class? How can a course be reduced to just black font within a white computer window?
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Putting Personality into Online Teaching | EDU News