UK LinkedIn expert and Social Media Trainer Mark Williams, provides seven tips to help you make the best use of LinkedIn.
- Your profile headline should be a description of you professionally but not a job title. For example ‘Experienced, persuasive and passionate salesperson with extensive contacts in the media sector’ (you have 120 characters including spaces). In other words this should be your ‘impact statement’. It is also wise to start it with your Name so that users outside of your network can see who you are.
- Use a Word document as the template for all the copy within your profile. This way it is easier to track changes, count characters and ensure the spelling is correct via spell check.
- Ensure the text within your profile is ‘keyword rich’ i.e. think of what words a potential customer/employer might search for and ensure these words are frequently included in all sections of your profile.
- Make sure you post a picture on your profile, this allows casual acquaintances to recognise you – people usually remember faces better than names. The picture should be a simple close up head shot of you only.
- Get as many recommendations as you can from Customers, previous Managers, suppliers etc. but avoid ones from colleagues or friends (this has the opposite effect and damages your credibility). Nothing can sell you as well as a testimonial from a customer or someone who has experienced working with you. The more you get, the more compelling your profile becomes and the more you raise your visibility.
- Use your status update at least once a day. This is where you can notify all of your connections ‘what you are doing’ (if relevant and interesting) or share interesting articles you see on your member feed (home page) or from anywhere on the web.
- Join as many groups as you can. Groups are beneficial in several ways. Firstly it expands your visible network in that every member of every group you are in effectively becomes part of your network i.e. visible to you. Secondly you can send a message to each fellow group member (for free) and thirdly you can contribute to group discussions, which is a great way to increase your visibility and meet new contacts who may become directly or indirectly useful to you.
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