Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and, to lesser extents, Instagram and Google+), should theoretically make the social media giant more conversational and could have significant search engine optimization implications.
When it comes to the latter, let’s say a brand puts a hashtag in its television or out-of-home advertising. Up until now, a Google search for that term would at least nine out of 10 times produce a Twitter link at the top of the results. Now, the consumer might instead be led to Facebook’s property. Hashtags should also affect Facebook.com search results.