A Troy company is helping cash-strapped school districts across Michigan generate new revenue sources, but critics say it isn’t worth the price.
Alternative Revenue Development, a 3-year-old business, has created a program called UNITE that recruits local and national businesses to buy banner ads on school districts’ websites. It has signed 53 school districts in the state to participate in UNITE, including the most recent addition of Ann Arbor Public Schools, said Sam Curcuru, CEO and founder of ARD and a former Parent Teacher Association president.
Another 47 districts will join the fold in late fall, he said. The 21-employee company is growing so fast that Curcuru said he needs to hire 15 people immediately and another 40 by the end of the year.