A member of my wife’s family and a few of her friends told me recently that they are enamored with Twitter. They love its rapid-fire updates, and the sense Twitter provides of being right in the moment. Over a weekend they were constantly checking and posting updates on their smartphones, and when it came to socializing with friends, she and her peers simply preferred Twitter to Facebook.
This isn’t earth-shattering news, but here’s the catch – all were in high school. Teen social media users seem to be flocking to Twitter right now, continuing a trend over the past two years, and reducing Facebook usage in favor of the 140-character social network. We’ve seen such a shift in preference before, when users flocked to Facebook over Myspace in 2007. History may be on the verge of another social platform shift, and brands can’t be caught flat-footed when it comes to marketing to the younger generation.