With the continuing shift to the Internet and all things social mobile, everybody’s talking about the necessity of online content marketing and “repurposing” existing marketing content. Though I for one am in total agreement, a parallel development in free online learning suggests we need to be thinking about repurposing our human resources along with our marketing content. For those interested in learning exactly what I mean by this, read on.
Perhaps the most interesting thing about this new online learning model is that it is free. Led by such pioneers as The Kahn Academy, Stanford University, Coursera and Udacity, other prestigious universities like MIT and Harvard are now jumping on the free online learning bandwagon. Massive Open Online Courses (MOOCS) such as Udacity and Coursera have the potential to be disruptive because they offer for free the same core assets that universities charge for: educational content and instruction. This democratization of knowledge cannot be understated, especially given the model’s limitless scalability.¹
In this post, I’ve chosen to highlight the Kahn Academy and Udacity, as I feel they represent two types of free online learning that not only complement each other, but may eventually prove to have a massive impact on your company’s bottom line.