The majority of marketers plan to increase spending on online, virtual and hybrid events. Yet, most meeting and marketing professionals still employ the “If We Build It, they Will Come” approach to promoting these new meeting formats. Simply hosting a hybrid or virtual conference doesn’t guarantee people will show up. Erica St. Angel will share tricks, real-life samples and implementable ideas for marketing online events.
Presenter: Erica St. Angel, Vice President of Marketing for Sonic Foundry
Moderator: Sean Brown, Vice President of Sonic Foundry