Blogging is a great way of sharing your personal opinions, reviews, tips, and tricks with other people, but a lot of talented writers with a lot to say don’t know how to get started.
Your blog could shape opinions and inspire. It could be a source of entertainment for someone interested in a certain topic. It could help someone make a decision that changes their life for the better, it could be to support your small business, or it could just be for a good laugh.
None of these things can happen if you never figure out how to make your blog. But don’t worry if you’re not there yet. Almost every famous blogger was just as clueless as you were when they started their blog.
You might not know how to start a blog or what you need to do in order to become a blogger. You might not even know what HTML means or how to use it, but you are in luck.
Starting up your own blog is actually quite easy.
Especially in the world of modern digital marketing and search engine optimization, there are a couple of things you need to know beforehand. Knowing about these things can help you overcome some of the challenges that might stand in your way.
Here are a few tips that you should follow. These tips will not only help you in creating a blog but will also help in saving your time and energy as you continue to build your audience and grow it down the line
Tips to follow for an easy setup
The first task is to write down a list of some long- and short-term goals that you’re aiming for. You’ll then select a domain name and will choose a CMS as well. There are plenty of content management systems that you can opt for. Most people or businesses use WordPress, as it’s the easiest to navigate, especially for people who aren’t super tech savvy.
The second step will be to design your blog, so choose a simple a theme that you like and then start modifying it to achieve your desired look. You’ll be selecting branding logos and colors that will define your blog and will be the highlight of your blog.
It’s important to note that just because you’re using a CMS doesn’t mean you can’t customize the look of your site. Usually, it’s best to create a homepage design, then create an individual post design. This design for a post explaining electronic invoicing, for example, has a navigation. If you’re doing more in-depth posts, this works. If you’re focusing on simple, more informational posts, like this one on how to file for bankruptcy, can probably be scaled back and more text-based.
The next task you need to do is opt for the best plug-in you can get your hands on for your blog. You need to come up with forms in order to start collecting some subscribers. And lastly, start writing high-quality content for your readers to read and enjoy.
Factors that will make your blog different from others
Firstly, if you’re starting up a blog simply to earn money through your blog posts, then you’re doing it wrong and will probably be disappointed. Sure, you can have a sponsorship now and then, but having an entire blog filled with sponsored products and advertisements is something you wouldn’t want to do because you just won’t be successful in keeping anybody on your page.
Most readers find sponsored advertisements quite annoying, leading them to unsubscribe or bounce from you page. So, remember that if you’re starting a blog in order to earn money, you’re going to have to be creative about it.
You might end up earning a solid income through it, but that should not be your first priority if you want to make it last. There are probably going to be numerous websites similar to yours. The thing that will set you apart is the quality of content. Otherwise, why would anybody read your site over another?
Secondly, you should not be writing these blog posts in order to earn fame.
Instead, the main purpose of you blogging is to make people aware of either your interests or professional work. Blogging about yourself is ok as long as you’re giving people actionable steps to follow. If people don’t get anything productive out of reading your work, why would they care what a complete stranger has to say? You have to make them care, again, with quality content.
Finding a niche makes this a lot easier. Blogging about things that you’re passionate about is a great way to interact with people who have the same interest as you. See who your readers are, and write accordingly. You want to write things that will attract people who will become repeat visitors.
The more relatable the blog will be, the more audience you’re likely to have. Your content should mean something to them. Make sure to write original content, and don’t just duplicate the work of others. Your focus should be on writing. As far as managing a website goes, especially if this is your business, you can enlist one of the many reputable WordPress hosting services to deal with everything.
You need to be yourself so that people can get to know you better through your blog posts. Be interesting, relevant, charismatic, and simply be honest. People don’t want to read lies about things. They want your honest and 100 percent original opinion on things.
Just keep everything simple, research things before you post them, and make a schedule for when you’ll be posting so that your readers know when they’ll be able to read more content.
Being different is important in Modern Blogging
The internet is absolutely chocked full of competition and if you want to make it, you need to think about what makes your website different from the rest. Reproducing the same content as other sites, unless you have a better distribution network than them, won’t really get you anywhere.
The real attention is in people who seek to do things differently, those who can capture a new audience just because they’re interesting. This is the style of blogger you should be modeling your writing after.
Building an audience is extremely difficult, but totally doable if you spend the time and effort on building out your blog for long-term success.